Until 2012, GEMOCAT was behind the Catalan Promotion Cup, an initiative to train new Catalan motorcycling talents. This work with the grassroots of motorcycling allowed for the emergence of a new generation of riders that have reached the top at the international level. Through the Catalan Promotion Cup have passed names as outstanding as Álex Márquez, Fabio Quartararo, Álex Rins, Albert Arenas, Aarón Canet, Xavi Vierge or Xavier Pinsach among others.
As of 2019, GEMOCAT came to an agreement with Dorna Sports and the Barcelona-Catalunya Circuit to be the sponsor of the Catalunya WorldSBK Round of the Superbike world championship for the next five years.